Marketing Cloud Social Studio – Today’s marketers know that social media is the best place to build a strong brand, engage with their community and gather real feedback. Social channels give you a complete view of the customer: sometimes it’s customer service complaints, sometimes it’s product safety, sometimes it’s a story or a story – it’s important to see these! The need for timely responses from a social media manager adds more complexity: Because customers can interact directly with you on more than one highly visible social platform, they expect a quick response.
Community Studio helps you manage all these challenges and requirements. With Social Studio, you can plan and schedule content for individuals and groups across geographic distances, markets or departments. Additionally, after you publish content, you can interact with your customers and compare the performance of your post to other content you’ve published.
Marketing Cloud Social Studio
Let’s make it even simpler. Community Studio helps you listen, monitor and respond to your audience. It connects you with your marketing, sales and customer service teams through popular social channels.
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Organize workspaces to quickly group by region—whether across the globe, by country, or by street—and organize workspaces by market or business function. You can use workspaces to promote campaign collaboration, content creation and publishing.
Plan and design the content of the workplace calendar. You can manage your future and past calendars with a complete planning and scheduling tool for teams.
Create customized social content for specific networks with our intelligent social network that goes beyond just a text input box. Add photos or video for more impact.
Review and approve content before going live with easy-to-use custom consent rules. Approval rules protect your brand reputation and ensure a consistent voice. Acceptance notices appear in Community Studio and by email. When you log in and use Social Studio Mobile, notifications appear as push notifications.
Marketing Cloud Social Studio Series Capabilities
Engage and respond to your social audience and focus on trends. You can use many shortcuts and actions that adjust the objectives, groups, and permissions of other content targets.
Add and manage users, themes, profiles, social accounts and macros. Connect existing Salesforce Service Cloud and Marketing Cloud accounts with Service Cloud and Marketing Cloud integration.
Publishing allows you to create and publish content to one or more social accounts, across all channels, in real time, or scheduled to post later.
Engagement allows you to moderate and participate in conversations initiated in your Publications. Use segmentation and workflow controls to manage any scale of social engagement, enabling more complex use cases such as social customer service and lead generation.
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Use Analytics to monitor multiple social accounts and topics, discussion of owned social accounts, and broader social news. Create custom dashboards for sharing
Use artificial intelligence to automatically classify the following images. Einstein can classify images into symbols, places, food and objects. The data returned provides a deeper understanding of what is important and what is being discussed about your brand.
Overall Community Studio is a one-stop solution that allows you to manage, schedule, create and track posts. So let’s get ready to start taking advantage of these features! In the next chapter, we’ll explore the flow of Community Studio and how to manage user roles and permissions. Implement and manage social media listening, publishing and powerful management interfaces to manage social marketing and Macallan’s community management, as well as collect social listening insights.
The Macallan brand is a luxury spirits brand with a unique portfolio of some of the best Scotch malt whiskeys in the world.
Top Social Media Management Software Awards 2019
With the latest global feature of Salesforce Marketing Cloud – Social Studio, all social media content publishing, campaign monitoring and social management needed to be managed from a single, consistent interface and brand collaboration.
Xpointo Media is tasked with using the newest and fastest methods to leverage the extensive functionality of Salesforce Marketing Cloud – Social Studio to achieve marketing goals.
APAC: The global group has provided assets to all markets according to their global marketing plan for the year. Macallan’s APAC team had to ensure consistent content direction and timing for the rest of the brands, in addition to managing communities on various social media pages. In addition, we were able to gain monthly insights into the current social conversation of the brand and market competitors through social listening.
GLOBAL: Performance reports for digital initiatives in different markets reflect different reporting metrics. This resulted in the inability to obtain consistent comparisons across reports. Global market leaders have requested a standard best practice approach including metrics to harmonize all reports across markets.
Complete Guide To Salesforce Marketing Cloud Social Studio
APAC solution: Through the implementation of Salesforce Marketing Cloud – Social Studio, the objectives are carried out in three areas under the field: Publishing, Participation and Analysis.
All global assets can be found within the site. Social Studio: Publisher, content managers can set up (according to time zones and language), schedule, send approval and publish all assets to different social media channels and their specific markets. In this way, the customer can log in and see an overview of all the published content for the month.
Social Studio: Engagement enabled the team to monitor and engage their community across multiple social networks. Community managers can then identify loyal whiskey fans and assign them questions that may require more information from brand managers.
To monitor social conversations online, we deploy keywords to listen to the community in the Community Studio: Analysis. This is especially useful to gather intelligence during the process of our ideas – new trends in events, the success of competitors’ campaigns – the next launch campaigns.
Einstein Vision For Social Studio Brinda Reconocimiento De Imágenes En Medios Sociales De Marketing Cloud
GLOBAL: Targeting global market leaders, we have developed a global reporting format that will align reporting metrics across all markets to track. This framework leveraged the reporting power of Salesforce Marketing Cloud: A Social Studio that contained best practices for tracking and measuring the success of digital initiatives for specific brands. In addition to the set of standards, the recommended reporting format aimed to generate important insights into the digital performance of each brand, to help country managers plan their marketing initiatives.
Sign up to our newsletter to receive updates on the work we do, career opportunities and industry insights. While the announcement of Cloud Marketing’s name change gained attention, there was no sign of Social Studio to be seen. Is it “canned like tuna”?
You may have missed the announcement of the end-of-life Marketing Cloud “product.” Community Studio is retired, scheduled for November 18, 2024. Apparently, this is a big change that won’t happen overnight, but it’s great news – in more ways than you might think at first.
Social Studio is a solution to create, plan and monitor your social media efforts. You can organize community messages by market, region, or group them into a unified interface. Social Studio’s capabilities include real-time engagement, rich engagement, and search engine analytics. Legacy of Community Studios
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I introduced Social Studio as the first product in the Marketing Cloud – which is true when we look at the time of purchase. Salesforce has set its sights on marketing after establishing itself as a leader in sales and service. Their entry point into digital marketing was through social media. Salesforce has acquired Radian6, a social listening platform designed to help brands monitor what’s being said about them across social media channels.
Cloud Marketing is the market leader, and is so comprehensive that at the time of writing a quick count results in 20 categories, give or take.
In retrospect, the tip was when the Community Studio Specialist certificate was revoked. When this happened around 2019, I thought it meant, “Sure, the community is part of the platform”, also assuming that the content of this certificate will be included in other Cloud Marketing certificates.
There is a saying: “You don’t know what you have until it’s gone”, which suggests that we often take things for granted. There are people in Community Studio who are very interested in working with (even buying) tools. Some audio reminded me: at the time of purchase, Community Studio was at the top of its game.
Social Studio: Engagement Summary Of Published Posts
That’s speculation, and something I’m not in a position to comment on. Instead of obsessing over the post, what’s more important is the future
Another piece of news that caught my attention was the partnership between Salesforce and Sprout Social (thanks, Champions League, for pointing this out!)
“Sprout Social has announced a global partnership to make it easier for Salesforce customers to manage their entire social media presence – engagement, publishing and planning, analytics, listening, advocacy and social interaction – through Sprout’s leadership leading society.” (source)
“Sprout enables Salesforce customers to better connect with their audience, streamline publishing workflows, provide superior social customer care, and turn social data into meaningful insights — at scale.”
Salesforce Marketing Cloud Experts
Don’t be fooled – didn’t Salesforce just pull Social Studio out of the blue without a plan for how to best serve their customers’ social media marketing needs?
Boosting Sprout Social today. is around $3.3 billion. So, why doesn’t Salesforce do post-purchase activities? The points quoted from the press release show that something (positive) is emerging. Summary
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